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Personal response depends on the viewer’s individual thoughts and values. This might be sometimes in conflict with cultural values. Also when a viewer has viewed an image from a personal perspective, it is then hard to change the viewer’s perception of the image, even though the image can be seen in other ways.
An image’s view can arise from the history of the use of media. Some images are viewed differently due to the use of different (new) media throughout times. For example: The result of using the computer to edit images (e.g. Photoshop) is quite different when comparing images that are made and edited by hand.
The cultural perspective involves the identity of symbols. The uses of words that are related to the image, the use of heroes in the image, etc. are the symbolization of the image. The cultural perspective can also be seen as the semiotic perspective.
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, book designer, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied."
How to be a graphic designer without losing your soul
We Are Cute
The smartest people work every day to provide the best service and make our clients happy
  • Max Holden
    Founder & Art Director
    Max founded our company. He is the father of our main goals and values. He found the core members of our team and helped them to show their unique talents in the work process.
  • Lucy Good
    Design Director
    Julia takes care of everything you can see. She spent five years in London learning visual communication. She uses her knowledge to make the world a little more beautiful.
  • Eva Stark
    Customer Support
    Eva is the voice of our brand. She spends hours making our clients feel cared for and enjoying their communication with the company. If you have any suggestions, you can write to her.
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