Redesign of the old HFC logo.

Lunchbox Legends is a book by T.J. Abney. The idea behind this is the simple activity of packing your lunch box for school or for work but applying it to your everyday life from a mental, emotional, and spiritual standpoint. Simply pack your “lunch box” with the right thoughts and emotions every morning, and develop a strong habit that will help you through the day. With this logo, I wanted to express the simplicity of the concept without weighing it with unnecessary elements keeping only the lunch box outline and typography.